Thursday, October 1, 2009

Chris Carter, Host of Breakfast with the Beatles at KLOS

One of the most obvious marketing tools is to get one’s book into the hands of well-known people. If you get a shout-out from Oprah, for example, you can probably afford to buy a Park Avenue apartment overlooking Central Park. Hammett hadn’t been on Oprah, but he knew a few people in the publishing and music business. Here’s the story in his own words.

“I have a friend in Los Angeles who was married to a music legend now in the Rock and Roll Hall of Fame. Earlier in her life, she hung around with the likes of Bob Dylan, George Harrison, Stephen King, and others. These days, she’s a ghostwriter and bestselling author who knows some pretty amazing people. For one of her books, she’d done a promo spot with Chris Carter, DJ at KLOS in Los Angeles and host of the long-running Breakfast with the Beatles Show on Sunday mornings. She read a copy of John Lennon and the Mercy Street Café and asked if she could send a copy to Carter. I told her that the idea was a green light on my end.

I don’t honestly know whether Carter ever read the book, but he apparently got the complimentary copy since he friended me on Facebook a couple of weeks later. I felt quite honored since Carter stays in touch with Paul and Ringo, as well as many of the Beatles' present and former inner circle. He’s a class act, and his show is by far the best Beatles radio program on any station in the country.”

I was impressed with Hammett’s story. He wasn’t obsessing over whether or not Carter had read the book. Rather, he was impressed with Carter’s acknowledgement that the book had been received. As I’ve said on many pages on this website, cult fiction find its way into the wide world in the most unusual ways.

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